Retail Media Ecosystem
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Walmart's Ad Sales Jump 53%: Is Advertising Becoming a Profit Engine?
ZACKS· 2025-12-23 16:16
Key Takeaways Advertising revenues jumped 53% in Q3, signaling a bigger role for WMT's retail media business.U.S. growth came from Walmart Connect, while Flipkart led international gains as seller and brand demand rose.Ads and membership made about one-third of consolidated adjusted operating income for Walmart in the quarter.Walmart Inc.’s (WMT) third-quarter fiscal 2026 performance highlighted a sharp acceleration in its global advertising business, raising an important question about whether ads are beco ...