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New Study Reveals Teads' CTV HomeScreen Drives Superior Attention and Brand Impact Across Premium Video Advertising
Globenewswire· 2025-09-25 12:00
NEW YORK, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, MediaMento Institute. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats like skippable pre-roll. Using in-lab eye-tracking and brand recall surveys with 100 Smart TV viewers, the st ...