Media industry market shift
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Comcast spinoff Versant — home to rebranded MSNBC— plummets in market debut: ‘Tough to get investors excited'
New York Post· 2026-01-05 17:48
Shares of Versant Media Group, home to channels such as USA Network and CNBC, slumped more than 13% in its market debut after its spinoff from Comcast, underscoring investor skepticism around traditional TV businesses in the streaming era.Shares of Comcast rose about 1% on Monday.The spinoff is Comcast’s response to shifting market dynamics in the media industry, as streaming pressures traditional cable TV viewership, prompting media companies to rethink their ownership of legacy networks. 3 Versant house ...