Key Takeaways CMG's restaurant margin fell 100 bps to 24.5% in Q3 2025 as it avoided aggressive price increases.Chipotle is boosting portions, menu innovation and marketing to support traffic amid consumer pullback.CMG views margin pressure as temporary, betting loyalty and throughput upgrades will lift demand.Chipotle Mexican Grill, Inc. (CMG) appears increasingly willing to absorb near-term margin pressure to safeguard traffic and brand demand amid a challenging consumer backdrop. Management made it clear ...