Workflow
Competition in Streaming Industry
icon
搜索文档
Netflix Pushes for Global Brand Partnership to Fend Off Competition
ZACKS· 2025-10-02 15:25
Key Takeaways Netflix strikes a multi-year global partnership with AB InBev to boost brand power.The deal covers co-marketing, title integrations, live events and special packaging.Netflix gains ad growth as AB InBev reaches younger, socially engaged consumers.Netflix (NFLX) is strengthening its brand power through a multi-year global partnership with AB InBev, the world’s largest brewer and the company behind Budweiser, Corona and Stella Artois. The move underscores Netflix’s strategy to fend off intensify ...