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Birla Cellulose Backs Circulose to Advance Circular Textiles
Yahoo Finance· 2025-12-18 22:12
Circulose is on a hot streak.​Just days after the regenerated cellulosic fiber maker announced that Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero joined its stable of brand partners, Birla Cellulose was brought to the fold. Circulose has signed a strategic partnership agreement with the Cellulosic Fibres Business of the Aditya Birla Group to accelerate textile recycling.​“Over the past year, we’ve refined our approach to put brands at the center, with a clear focus on cr ...