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Can Strong Platform Revenues Support Further Upside in Roku Stock?
ZACKS· 2025-12-29 17:31
Key Takeaways ROKU's platform revenues are driven by advertising and streaming services distribution.Advertising leads momentum as programmatic demand rises and Ads Manager attracts mostly new advertisers.Streaming growth is supported by new originals, sports content and the low-cost Howdy subscription service.Roku's (ROKU) platform revenues are driven by advertising activities and streaming services distribution. Advertising includes video ads delivered across the Roku platform and The Roku Channel, while ...