Goldman Sachs and BNY Pershing just swiped right on client referrals. BNY, the world’s largest custodian, is preparing to launch a matchmaking program that would pair RIAs that use its services with retail customers, according to a December filing. Its Advisor Match service will compete with well-established services from competitors like Fidelity and Charles Schwab. Not to be outdone, Goldman Sachs also entered the referral fray, offering its retail clients to major RIA customers; Creative Planning, Merc ...