HEYTEA Partners with POP MART's Twinkle Twinkle for First Global Simultaneous Launch
Globenewswire·2025-12-29 16:57

Shenzhen, China, Dec. 29, 2025 (GLOBE NEWSWIRE) -- Starting December 22, HEYTEA and POP MART’s popular IP Twinkle Twinkle officially launched their global co-branded campaign across HEYTEA stores worldwide. Timed to the Christmas and New Year season, the collaboration is built around the theme “Twinkle Twinkle for Winter.” Centered on the warm and comforting Twinkle Twinkle characters, the campaign introduces a multi-dimensional experience that includes custom character designs, co-branded drinks, themed me ...