Michael Zakur. Did I say that correctly. Michael, thank you.F five new digital founder and author of the new retail. All right. Can we talk about this calendar thing.Did it matter at all this year. In your opinion, >> it did matter. Um it was it jumped out at me immediately in the summer, you know, when I'm planning my holiday rituals and uh what I'm doing for my own shopping and working with my clients.I said, "Oh my god, we're only going to have I think it was 27 days between right uh Thanksgiving and and ...