Wealthy buyers expose distressing auto industry trend
Car buyers, faced with the prospect of higher prices due to increased tariffs, flocked to dealership lots during the first half of the year to secure a purchase before the higher prices took effect. Car sellers, looking to capitalize on the increased demand, offered more incentives to buyers to keep them coming to dealership lots. U.S. 2025 new-vehicle sales forecast GM: 2.83 million vehicles (+5.1% year over year); 17.3% market share Toyota: 2.52 million vehicles (+8.4% YoY); 15.5% market share Ford ...