Build-A-Bear Workshop wasn't always a retail winner.The toy store, known for its interactive experience of building and accessorizing stuffed animals, has gone through a significant turnaround since CEO Sharon Price John took the helm of the company over a decade ago."When I first came in 2013, that assessment of the brand was strong," she told CNBC. "We don't have a broken brand, we have a broken business, and when you started doing interviews, you really understood how much this brand meant to people."The ...