We are now joined by Disney CEO Bob Iger along with OpenAI CEO Sam Alman. And Sam, very happy to have you on the program I believe for what's the first time. >> Bob, you and I have done this a few times.I want to start with you if I can. Bob, you know, just first of all, why are you doing this deal and what led to it. Well, this is a great opportunity for the company to enable uh consumers to engage with our characters on what is probably the most modern of technology and media platforms today.uh and it not ...