J.Jill has appointed Viv Rettke, a veteran of leading growth and transformation strategies at Cole Haan and Reebok, to the newly created role of chief growth officer. The company indicated that Rettke will be responsible for the performance of the direct-to-consumer channel and will work closely with the senior leadership team “to define and lead a holistic growth strategy aligning brand, marketing, and direct and retail sales channels,” and lead the company’s AI initiatives. More from WWD She will repor ...