This story was originally published on Banking Dive. To receive daily news and insights, subscribe to our free daily Banking Dive newsletter. Banks are spending billions on fraud detection and mitigation, and tracking down fraudsters can be difficult — but if lenders can do it, customer retention is their reward. That’s one of the major takeaways from recent research co-authored by Vamsi Kanuri, marketing professor at the University of Notre Dame’s Mendoza College of Business. Banks might think the outcome ...