A great business doesn't always make it a great investment. Other considerations matter.The Trade Desk (TTD 1.33%) has long been the independent alternative to the tech giants in the advertising industry. With connected TV (CTV) on the rise, retail media expanding quickly, and advertisers increasingly seeking transparency, the company has carved out a niche as a demand-side platform (DSP). Its high customer retention and steady profitability reflect a business with staying power.However, as much as I respec ...