Subprime auto loans — loans for borrowers with bad credit or no credit history to help them buy a car — are big business in the U.S. According to Kelley Blue Book, citing Cox Automotive data, subprime loans accounted for 13.6% of auto loans issued in August. (1) Bloomberg estimates the subprime auto market to be worth $80 billion to investors. (2) So, when a major subprime lender unexpectedly goes under, it can have ripple effects across the industry. Must Read Texas-based Tricolor Holdings filed for C ...