Westpac Banking Corp (The WBC share price is trading near $39.33 today. Like us, you might be asking if ASX: WBC ) shares are in the money.Westpac is the second-largest Big Four Australian bank. Headquartered in Sydney, Westpac’s primary role in the Aussie financial system is financing homeowners, investors and individuals (via credit cards and personal loans). It also has operations servicing business customers. WBC share price How analysts can study cultureFor long-term investors looking to invest in grea ...