Ollie's Bargain Army Hits 16M in Q2: Loyalty Driving 80% of Sales?

Key Takeaways Ollie's Army membership rose 10.6% year over year to 16.1 million in Q2.Members-only Ollie's Days event drove a 60% spike in new signups and boosted comps.Ollie's Army shoppers spend 40% more than non-members, powering strong sales growth.Ollie's Bargain Outlet Holdings, Inc.’s (OLLI) second-quarter fiscal 2025 results showcased the growing strength of its Ollie’s Army loyalty program. Membership climbed 10.6% year over year to 16.1 million, underscoring the program’s expanding reach. Manageme ...