But now to focus more on the behemoth that is all things Amazon, I'd like to welcome in Olivia Blanchard, a research director at Futurum. So, thank you so much for being with us today. I mean, let's start broad here with the Amazon product announcements.What stuck out to you. What was your your real key takeaway from what we heard from the company. Hey, thanks for having me on.So, yesterday was the uh Amazon devices big announcement in New York City and I was there so you didn't have to be. Uh and there wer ...