Amazon on Wednesday expanded its private-label grocery lineup with the launch of a new brand aimed at "price-conscious" shoppers, with most products priced under $5.The brand is called Amazon Grocery and includes more than 1,000 items, ranging from dairy, fresh produce, meat and seafood to snacks and baking essentials, the company said in a release. Amazon said the new offering unites its Happy Belly and Amazon Fresh brands under one label."During a time when consumers are particularly price-conscious, Amaz ...