Independent hotel brands alliance Global Hotel Alliance (GHA) has made two senior leadership appointments. Steve Ayalo has been promoted to vice president of IT governance, risk and compliance, and Matthew Lloyd to vice president of marketing technology and CRM. In a LinkedIn post, GHA said: “Both have been instrumental in strengthening our cybersecurity, MarTech, and customer engagement capabilities. Their leadership will play a key role in driving innovation, operational excellence, and global growth a ...