The way that I look at this is that this is the first generation of Amazon hardware that has your fingers on it. Right. And is a place to start.Could we talk a bit about the hardware innovation, the areas that you feel are most important here in this generation. Yeah, I think this is a first. It's an incredible team that's building these products.And these products are designed from the silicon, quite literally. This is custom silicon built for the Alexa products, but there's also a focus right now on the s ...