Key Takeaways Columbia's ACCELERATE strategy boosts brand equity, engagement and global reach.Product innovation and creative storytelling strengthen COLM's market positioning.The company ramps up digital-first marketing to strengthen demand creation and reach. Columbia Sportswear Company (COLM) drives growth through brand elevation, global expansion and disciplined business management. The company is focused on revitalizing its Columbia brand by executing the ACCELERATE growth strategy. The strategy is des ...