Black Cultural Influence is the Blueprint and Brand Trust is the Key -- Urban One Conducts Landmark 'Cultural ROI' Study, Urges Brands: Get Real or Get Left Behind
Urban One(US:UONE) Prnewswire·2025-09-30 12:30Accessibility StatementSkip Navigation 79% Â of U.S. consumers believe Black Americans are influential, with majority sharing that impact is felt across music, fashion, sports, beauty, and more Gen ZÂ & Millennials are driving this sentiment with 80%+ stating they personally benefit when Black culture is well-represented, and 1 in 2 saying they trust brands more when Black consumers are authentically reflected SILVER SPRING, Md., Sept. 30, 2025 /PRNewswire/ --Â A new, proprietary large-scale research study ...