Amazon’s Secret Weapon: The Advertising Business That’s Quietly Crushing Google
Amazon pulled in over US$61 billion in revenue from ads in the last 12 months, which is absurd when you think about it. Most people expect numbers like that from Alphabet (NASDAQ: GOOGL) or Meta Platforms (NASDAQ: META), not from a shopping site. The thing is, Amazon’s ads don’t look like the usual banners or pop-ups. They’re tucked into the search results, sitting there like normal product listings. People click without thinking twice, and that quiet trick has made Amazon a giant in digital ads. With more ...