BYD Brings Price War to Japan in Bid to Win Over Customers
BYD Co. vehicles in a parking lot after arriving at a port in Yokohama, Japan. More than two years after BYD Co.’s high-profile foray into the Japanese market, the Chinese electric vehicle maker is still struggling to win over drivers. Most Read from Bloomberg The automaker sold just 5,300 vehicles between January 2023 and June this year despite opening its 45th sales location in Japan, introducing a fourth EV model and touting plans to debut an electric ‘kei’ car in late 2026. The moves have done littl ...