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Bayer Selects Interpublic as Global Media, Production and Creative Agency Partner for Consumer Health Division
埃培智埃培智(US:IPG) Businesswire·2025-09-29 20:00

BASEL, Switzerland--(BUSINESS WIRE)--The Consumer Health division of Bayer has selected Interpublic Group (NYSE: IPG) as the global agency partner for all creative, production and media, responsible for marketing activities for some of the most trusted and well-known brands in self-care. The selection of an integrated agency across brands and regions represents a new era in how Bayer intends to grow consumer love and trust in iconic brands like Aspirin, Bepanthen, Claritin, Canesten and more. T. ...