"Southwest is focused on offering our Customers more choices than ever before," said Jennifer Bridie, Vice President Marketing at Southwest Airlines. "Our Week of WOW has low fares on hundreds of routes, in addition to deals on cars, hotels, and vacation packages. We're excited to welcome new and returning Customers onboard to experience Southwest's Legendary Hospitality alongside our elevated cabin experience, including assigned seats and extra legroom starting in early 2026." Snag a Deal on Fares, a Geta ...