From noodles to EVs: The story of VinFast and its risky bid for success in India
New Delhi: The national capital recently witnessed two launches within weeks of each other. On 11 August, Elon Musk’s Tesla had a lowkey launch for its second showroom in India, in Delhi’s Aerocity. The global brand had only one model on display with a small crowd in attendance. On 6 September, a stone’s throw away from Tesla’s showroom, VinFast Auto Ltd, a little-known Vietnamese brand, made a much bigger splash. In a large ballroom that could easily hold more than 100 people, the company’s leadership offi ...