AI Search Is Forcing Businesses To Diversify Their Channel Strategy: Here’s Why
Succeeding in the AEO environment depends on two things: choosing the right topics and designing content with intent.But AEO prioritizes surfacing the best answers directly through LLMs. This means developing content that satisfies specific, natural language queries, where users learn from the AI engine and ask conversational follow-up questions.Traditional SEO focused on surfacing the best resources through search engine results pages (SERPs). Content was designed to address simplified search queries, wher ...