Starbucks is closing stores and cutting 900 non-retail jobs as part of CEO Brian Niccol’s plan to revive the coffeehouse chain. The move aligns with the “Back to Starbucks” turnaround plan, centred on reducing operational complexity and elevating the in-store experience for customers. The downsizing has been prompted by a review of the chain's store portfolio. Niccol stated in a letter to employees: “During the review, we identified coffeehouses where we’re unable to create the physical environment our ...