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Albertsons expands retail media advertising
Supermarket News·2025-09-25 18:32

Perion Network Ltd. and Albertsons Media Collective, the retail media division of Albertsons Companies, Inc., announced a partnership Thursday to allow advertisers to use Albertsons’ first-party, purchase-based audience data across Perion’s display and Digital Out-Of-Home (DOOH) advertising platforms.The collaboration provides advertisers with access to audience data sourced from Albertsons' more than 2,200 store locations and a digital network that includes over 100 million addressable IDs. Campaigns can b ...