Michelob Ultra dethrones Modelo Especial to become America's new top-selling beer brand
Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included surpassing Modelo Especial, in large part because of its heavily capitalizing on the sports industry's biggest events. Anheuser-Busch Chief Commercial Officer Kyle Norrington told FOX Business that the beer, one of a slew of brands under the Anheuser-Busch InBev umbrella, became the NBA’s first-ever global beer spo ...