As the government’s next-generation Goods and Services Tax (GST 2.0) takes effect on Monday, consumer goods makers are rolling out price cuts, system upgrades and mass communication campaigns to ensure a smooth transition. From ITC to Parle and Bisleri, companies say they are expecting boost in consumption as they are ready to pass on the benefits of tax rationalisation to shoppers.During the transition period, stocks with both old and new price tags will remain visible. Distributors said almost all existin ...