Pimkie Faces Legal, Industry Backlash Over Controversial Shein Deal
Yahoo Finance·2025-09-18 13:52
PARIS — French high-street brand Pimkie’s announcement that it will partner with Chinese ultra-fast-fashion company Shein through its Xcelerator program has sent shockwaves through the fashion industry and is now facing legal action. Founders and former owners of Pimkie, Association Familiale Mulliez, announced it will file suit against the company alleging the Shein deal violates the terms of Pimkie’s 2023 sale and misuses 140 million euros of the funds made available to preserve the brand’s autonomy and ...