45% of global shoppers often abandon purchases because the digital experience offered by major retailers is too frustrating and 52% are excited by the prospect of having their own AI agent to shop on their behalf NEW YORK , Sept. 18, 2025 /PRNewswire/ -- VML today unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digital acceleration, many brands are still failing to deliver on the basics of customer experience. ...