Cracker Barrel to report earnings for the first time since $700M rebrand failure

Cracker Barrel will report its quarterly earnings on Wednesday, giving investors and customers alike a sense of whether the chain is still paying the price for its failed $700 million rebrand fiasco. In August, the brand unveiled its new logo, which dropped the illustration of a man – "Uncle Herschel" – resting his arm on top of a wooden barrel, a folksy image that has embodied the brand's Southern hospitality for the last 56 years. Some interpreted the change as an appeal to the woke movement.The logo cha ...