Hype around the DAT model has surged to unprecedented levels this year, with an increasing number of companies rushing to adopt it. The majority of more than 100 companies purchasing cryptocurrencies for their treasuries have been launched this year. These are typically small companies that have rebranded overnight—examples include a Japanese nail salon, a cannabis retailer, and a marketing agency.Shares of the Bitcoin treasury company have climbed 12% on a year-to-date (YTD) basis. However, MSTR stock is d ...