Key Takeaways Netflix doubled ad revenues in 2024 and expects to nearly repeat the feat in 2025.Ad-tier growth, ad-tech upgrades and premium content fuel strong advertiser demand.Management raised 2025 revenue guidance to $44.8-$45.2B, up 15-16% y/y.Netflix (NFLX) is steadily expanding its advertising revenues to diversify income and enhance business resilience. After doubling ad revenues in 2024, the company aims to repeat that performance in 2025. This surge is driven by the rapid adoption of its ad-suppo ...