Then, on February 27, 2024, IAS reported financial results for the fourth quarter of 2023 and issued revenue guidance below analyst expectations. On an earnings call later that day, the Company admitted that these disappointing revenue numbers resulted from pricing cuts issued to customers across the Company's measurement and optimization businesses. Chief Executive Officer Lisa Utzschneider stated that "[w]e are seeing more competitive pricing in measurement on a select group of large contract renewals in ...